Outline of Florida 2/08/06

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The Creative Class

Generally composed of knowledge workers of all kinds, but has a super creative core of individuals in a wide variety of different fields. Simply put: "People want to work for a company that values them, provides a challenging yet stable work environment, nurtures and supports their creativity, and allows them to realize their full potential." -143

Creative Capital

"Gradually I came to see my perspective as distinct from the human capital theory. A colleague of mine even gave it a name, the 'creative capital theory.' Essentially my theory says that regional economic growth is driven by the location choice of creative people - the holders of creative capital - who prefer places that are diverse, tolerant and open to new ideas." -223

Creative Habitat

"We humans are not godlike; we cannot create out of nothing. Creativity for us is an act of synthesis, and in order to create and synthesize, we need stimuli - bits and pieces to put together in new and unfamiliar ways, existing frameworks to deconstruct and transcend. I also feel it is inherent to creative mindset to want to maximize choices and options, to always be looking for new ones, becuase in the game that Einstein called combinatory play, this increases you chances of coming up with novel combinations. And as more people earn their keep by creating, the more these aspects of experience are likely to be highly valued and just plain necessary." -186

The Need for Community

"Virtual community is not replacing real community. Chat rooms have proliferated, but so have real coffee shops. And while DotComGuy's entrepreneurial spirit may be admired by many, his virtual lifestyle is not at all what vast and growing numbers of people want. Members of the Creative Class are not looking for a life delivered through a modem. They want one that is heart-throbbingly real." -166

Deepening the Moment

"With so many people feeling chronically pressed for time, a new set of memoment-to-moment strategies has emerged. The intent is what scholars call 'time deepening' - if one cannot elongate time, perhaps one can deepen or intensify it, getting more for each bit."

The Horizontal Labor Market

People in the creative class are looking for a 'thick' job market: one with many different similar opportunities as opposed to a single opportunity with great potential to advance.

The Three T's

Technology, Talent, and Tolerance

The Great Class Sorting

"Taken together, these findings suggest that a vast and disturbing change is afoot. The U.S. working population is resorting itself geographically along class lines." -241