I worked for AppWares Development Group as co-founder, principal software architect and developer from 2001-2005. The main product was a Desktop Notifier for direct-to-desktop communication solutions.
Unites States Patent Application #20080195575
Normally, a web server will return the same HTML content in response to a browser request regardless of the user or the circumstances. With personalization, however, some or all of the webpage may be customized to the particular user.